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The Vertical Drama Wager of a Kyiv Studio

Holywater wasn’t born as a television business. The company was established in Kyiv, Ukraine, in 2020 by Bogdan Nesvit and Anatolii Kasianov, and its range of products to this day looks more like a mobile entertainment lab than a streaming realshort.org platform. My Passion is for books, My Muse is for AI, and FreeBits rounds out the lineup alongside My Drama. The range is telling: it reveals a company for which video is one of several consumer products, not its whole identity. The bet it ultimately placed was on the vertical drama, a format born in China as duanju and framed 9:16 for an upright phone. For a small Ukrainian firm, this was a brave market to enter, because the category’s biggest names were supported by Chinese and Singaporean groups.

The My Drama App Arrives in Spring 2024

The My Drama app launched in spring 2024, although the exact date hinges on which record you believe. According to TechCrunch, the launch took place in April, while Google Play shows March 13, 2024, and the App Store shows May 9, 2024. Judging by the difference between those store dates, Android likely came first and the iPhone version followed about two months later. From the start, the slate leaned hard on the genre’s favorite tropes. Initial titles such as The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss reveal most of what you need to know about the tone through their names alone. The company was ultimately distinguished not by the stories themselves but by the partner it would soon be producing them with.

A Fox Deal, a $22M Raise and a Webby

My Drama ceased to be just a startup curiosity in October 2025. An equity stake in Holywater went to Fox Entertainment, and the deal came with a commitment to make more than 200 vertical titles over two years. Three months later, in January 2026, Holywater closed $22M in a round led by Horizon Capital. Billionaire Blackmail, Bound by Obsession and My Heart’s Offside are some of the Fox-produced titles on the service. On its App Store listing, the company shows off a further credential: a Webby Award for Best Streaming Service from 2025. Combined, those milestones hand My Drama something few rivals can claim: a major American studio serving as both shareholder and producer.

My Drama: Key Facts

If you only have a minute, the table below gives you the quick version of the story. It brings together the ownership, legal, platform and pricing details that count most to a new viewer. Prices are the ones displayed in the US App Store as of September 2026. They change by country, platform and promotion, so treat them as a guide rather than a firm quote. The app shows 5M+ downloads on Google Play, which is the store the install figure refers to. Which legal entity you contract with is determined by where you live, a detail that is relevant if you ever need to contest a charge.

What It Feels Like to Watch My Drama

At its heart, the experience is the same one the whole category is built on. Sized for a phone held upright, episodes are vertical, and in this genre they typically run one or two minutes before a cliffhanger nudges you on to the next. Series often run anywhere from 20 to 100 episodes, so a single story can silently eat up an evening in bite-sized pieces. Where this drama app truly stands out is the range of screens it supports. Apart from iPhone, iPad and Android, listings show it for Vision Pro and for Apple TV on tvOS 18 or later. That big-screen option is more unusual than you might think, since ReelShort’s App Store listing, for comparison, shows no Apple TV version at all. The option converts a solo phone habit into something a couple can enjoy together, even though a 9:16 frame will never fill a widescreen television.

The growing Fox slate sits beside Holywater’s own early productions in the library. The Fox releases hew close to the genre’s familiar formula, as titles like Billionaire Blackmail and Bound by Obsession make clear. Scale is the candid caveat here. On Google Play the app shows 5M+ installs, a fraction of the 100M+ that ReelShort, DramaBox and ShortMax each list. That gap shows where My Drama sits in 2026: a well-backed challenger rather than the category leader.

Pricing: How Much My Drama Costs in 2026

Access is sold three ways, and the headline figure is the weekly pass. Around $19.99 a week is what “My Drama: Full Access” runs in the US App Store as of September 2026. That places it on par with the weekly passes from ReelShort, ShortMax, DramaWave and GoodShort, which are listed at about the same price in the same store. For unlocking individual episodes, there are coin packs priced from about $4.99 to $24.99. Thanks to a separate Premium tier listed at about $4.99 to $9.99, lighter viewers get cheaper entry points than the full pass. As with its rivals’ plans, the weekly subscription auto-renews until you cancel the plan. Country, platform and promotional offers all change prices, so the figure on your own device may differ. Four renewals of a $19.99 weekly pass add up to about $80 a month, so run the numbers before you commit.

Before You Pay: Terms Worth Knowing

The terms of use for My Drama include fine print that deserves more attention than most viewers give it. There is no easy refund if a series disappoints after you unlock it, because coin purchases are final. Coins are also forfeited after 12 months of inactivity, which means a balance you ignore for a year can simply vanish. Reflecting the consumer rules in those markets, viewers in the EU and UK get a 14-day right of withdrawal. Whatever you buy on the web is labeled non-refundable except where the law requires otherwise. The crucial point is this: the terms state plainly that deleting the app does not cancel your subscription. To cancel on an iPhone, go to Settings, then your name, then Subscriptions; on Android, use the Subscriptions menu in Google Play. Apple or Google, not Holywater, deal with refunds for store purchases.

It also helps to know exactly who sits on the other side of the contract. If you are in the US, the counterparty is XOLY LIMITED, a Delaware company; everyone else contracts with Holy Water Limited in Nicosia, Cyprus. In this case, as with any vertical drama app, a further warning is worth making. Sites promising modded APKs, unlimited coins or free coin generators are unofficial, and they are not a safe way to watch anything. If the price feels steep, the legitimate move is to cancel the pass, not to go hunting for a hack.

Verdict: A Challenger With Hollywood in Its Corner

By install counts, My Drama is not even close to being the biggest vertical drama app. What it offers instead is an uncommon combination: a Kyiv founding story, a Fox equity partner committed to more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. For viewers, the practical upside is Apple TV support, which ReelShort, for one, does not list. A weekly pass of roughly $19.99 that renews quietly in the background is the drawback, the same one that dogs every rival. If you are after Fox-produced romance and the option to watch on a television, the My Drama app deserves a place on your home screen. For viewers who simply want the largest claimed library, ShortMax and its 50,000+ dramas are the more obvious choice. Either way, do not trust the delete button: set a reminder the day you subscribe and cancel through your store account.